Cathleen A. Asch is CEO and president of Nuvon. A visionary leader, Asch’s talent for recognizing and understanding the ability of next generation technologies to transform industries and markets has led her to create, nurture, and build multiple companies into strong, profitable, and growing businesses.

Over the course of her 30+ year career—more than 20 of which were in CEO, COO, and CFO positions—Asch has focused upon bridging the gap between technical and non-technical worlds to lead high-growth enterprises in health care, network integration services, application software, and multimedia hardware. This strength has helped her to define and deliver high value solutions for Fortune 50 companies, small businesses, and start-ups.

Asch has served on a variety of Boards of Directors and Boards of Advisors for both public and private companies, as well as academic institutions. She currently serves on the Bayer Diabetes Care Division Advisory Board, the Advisory Board of the Belizean Grove where she is Chair of the Finance Committee, and on the Board of Directors of the Archaeological Institute of America.

Prior to joining Nuvon, Asch served as COO/CFO for Senior Vitals, Inc. where she facilitated the development and delivery of a prototype wireless body area network application to help caregivers monitor independently-living seniors.

Utilizing her ability to guide companies through positive transformations, Asch partnered with two engineer founders to successfully transition Language Analysis Systems, Inc. (LAS) from a specialty consultancy to a software product company. Serving as a strategic advisor, board member, and ultimately CFO, she was instrumental in growing the business and helping to establish LAS as the international “gold standard” in multi-cultural name matching and name recognition software. She positioned the company for acquisition and served as lead negotiator for LAS when it was acquired by IBM in 2006.

Recruited to head a stand-alone venture for Square D Corporation in 2000, Asch was given a mandate to develop and build a supply chain solution for distributors and contractors in the construction marketplace. Serving as president and CEO of the company, WorkZone 360, Asch built the new entity from the ground up, including recruiting a management team, establishing the business infrastructure, establishing channel partners, and securing investment partners. The resultant supply chain solution was recognized as the only viable market model by leading industry participants.

EMO Solutions, Inc. tapped Asch to manage and grow its $40 million computer network integration and professional services company. Serving as president and CEO, she restructured the business, set a new strategic direction, implemented a new product mix, and improved profitability—resulting in a 100% improvement in net income. Under her guidance, EMO was selected as one of 200 high-end network solution providers nationwide to launch the innovative Small-Medium Business Program with Ingram Micro. She was selected to be a member of the VentureTech Network Board of Directors reporting directly to the Chairman and CEO of Ingram Micro. She successfully positioned EMO for sale to another systems integrator.

Asch was recruited by Ameritech to serve as president of the company’s Electronic Commerce Services business unit, a $150 million, 1,200 person entity. This unit consisted of two healthcare divisions (Keystone Clinical Data Repository and CHINS - Community Health Information Network Systems), electronic government services, library automation services, Autonet (an automotive supply chain infrastructure), and an interactive collaboration platform for municipal finance transactions. She was responsible for delivering Ameritech’s first e-commerce transactions platform which served as the backbone for Ameritech’s overall transactions and content strategy. Under her leadership, Asch transformed under-performing past acquisitions, delivering triple digit growth.

Utilizing her expertise to build a technical capability (Bell Lab’s VRAM) into a viable growth business, Asch co-founded Truevision, Inc., a hardware and software company that integrated full motion video with desktop computers enabling multi-media to become a reality. Serving as chairman, president, and CEO, she grew the start-up company into a $40 million enterprise. She led the purchase of Truevision from AT&T/Bell Labs in 1987 and the subsequent merger of Truevision with RasterOps (NASDAQ: ROPS) in 1992, for which she was retained as executive vice president/COO. She served as a member of the RasterOps board from 1992-1994.

Early in her career, Asch worked for AT&T, first as a District Manager for Media Industries and then as a Division Manager for New Business Development. She began her career at McGraw-Hill, Inc., where she held a variety of management positions focused upon strategic planning and new business development for online information systems.

Asch was recognized as “Technology Entrepreneur of the Year” for Indiana by Ernst & Young/Inc. Magazine. She earned her MBA from the Wharton School of Business at the University of Pennsylvania and has a Bachelor of Arts, cum laude, from Bryn Mawr College.